The BBC really needs no introduction with over 80 years of pioneering broadcasting in television, radio, and digital. The BBC launched its first radio news bulletin broadcast back in1922, its first television news bulletin broadcast on 5 July 1954 and launched its first news website in 1997. Gain access to this valuable audience with BBC’s new digital advertising solutions. With over 7000 journalists on the ground around the world, BBC News is the world’s largest international network. Boasting over three million pages, it is the world’s largest news content site with 25 international news bureau and 250 correspondents. BBC News has won several accolades since its inception. It is a two times 2007 Webby Award winner for the “Best News Site” and the People’s Voice Winner for “Best News Site” and is listed as one of the 25 websites You Can’t Live Without by Time.com (2008).
BBC gets an average of 320,000 unique users per month and generates over 14,000,000 impressions per month. Readers are conscientious consumers, big spenders and opinion leaders populating the online world. The BBC.com and BBC News audience is predominantly male, aged 44 or less. Roughly 80% of the total audience and 98% of the senior management portion of the audience travel each year. 79% of senior management now obtains more news and information online than they did two years ago and senior management is more likely to access BBC.com while abroad. 80% of the users access the BBC website on a daily basis. At least 65% of the BBC audience discusses stories with their peers and almost a quarter of the users participate actively in the BBC forums.
All image holding placements can serve expanding banners, streaming video, and all placements can serve HTML interactive banners. All pages contain four placements. There is a 728×90 Leaderboard, 300×250 Ad Box, and a 120×240 button and a 468×60 base banner. There is also a 120×600 Skyscraper on BBC Weather.
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