BDFM is made up of Business Day, Financial Mail and Summit publications – which collectively strive to be a concise, and complete, international resource appealing to SA’s business community. Business Day provides on the pulse, concise economic information targeted at South Africa’s business community. Its balanced content has earned Business Day a very trusted, credible source of information and a market leader in its category. Financial Mail provides the most comprehensive coverage of investment, business, financial, political and social trends within the business sector. Summit is South Africa’s leading business TV channel and has become an integral source of information for the country’s business leaders and decision-makers online.
Across all BDFM platforms, there are 220,000 – 260,000 unique users per month, with Ad Impressions ranging between 2,700,000 to 3,200,000. The profile of the average user earns an income in excess of R20,000 and of the user base, over 75% have a degree/diploma. Roughly 70% are male and 30% female. Business Day user age’s are evenly distributed between 25 – 59 with a bias towards 30 – 44.
45% Of users have a total annual household income (BT) of more than R400,000, and over 55% access the site from work, whilst 37% access it from home. Financial Mail user age’s are evenly distributed between 25-59, with an ethnic background of 39% black and 45% white. Summit user age’s are evenly distributed between 25–49 with a bias toward 25–29 and 45–49. 32% have an annual household income (BT) of more than R400,000
Business Day’s website offers 300×250, 468×60, 120×600 and an ROS Sponsored Link (32×22) – please note though that the site is going to be revamped so some of these may change in the near future.
Financial Mail offers 728×90, 300×250, 180×150, 300×600 and an ROS Sponsored link (32×22)
Summit has space for 728×90, 300×250 and 120×600 banner advertisements
There are also Business Day and Financial Mail mailers (BD mailers are sent out daily, FM mailers are sent out weekly every Thursday)
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