Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook allows us to keep up with friends, upload an unlimited number of photos, share links and videos. It gives people the power to share and make the world more open and connected to a network of over 400 million global users and 2.3 million South African users.
Facebook is not only a great platform for users but brands have taken this opportunity to engage with their fans in unique and interesting ways. Habari has its own Facebook department and alongside our exclusive advertising opportunities, we provide the building, development and management of Facebook fan pages. One of the benefits of working with our team is that you can be assured that your pages will be approved and correct process have been taken to make sure they wont be closed down like many South African brands of late.
Facebook believes every part of the site, including the ads, should contribute to and be consistent with the overall user experience. Thus, they are committed to protecting the user experience by keeping the site clean, consistent, and free from intrusive advertising.
Homepage Engagement ads are above-the-fold Homepage ads that integrate naturally within the users experience. Homepage Engagement ads appear in the right hand column and can generate social stories in feed. The ads allow your brand to share and connect with the users on the homepage. There are five types of Homepage Engagement ads, namely: Event, Fan, Gift, Poll and Video Engagement ads.
Reach Block Ads are a 24hr frequency based takeover of the Homepage ad slot where logged in users will see your ad up to five times (frequency capped). You can use up to three different creative’s for the reach block, creating a story board effect. Reach block can be tracked with a 1×1 pixel and click tags.
ASU ads are displayed on all other pages other than the Homepage ad there are three ad slots per page. The ads are situated in the right hand column of the page. These ads can be bought on your credit card through Habari Media.
Buying ASU ads though Habari Media you get:
- Agency commission built into the CPM
- Manage campaigns
- Ability to track with a 1×1 pixel and click tag
- Advice on creative
- Guaranteed delivery of impressions
- Invoiced campaigns (instead of credit card payments)
Case Studies
Big Concerts – U2 Concert Case Study
BMW 3 Series Dynamic Edition Case Study
Aqua Online – Gautrain Case Study
Nike Write the Future Case Study
Nokia Pick Your Concert Case Study
Vodacom Reach Block Case Study
Facebook Places
Social